The story is a sad one and begins with Farnsworth, who at age fourteen, invented the first unique car key. "Schwartz's yarn has the rich sweep of good fiction," said Lew McCreary for Darwin online, "built as it is on themes of innocence, virtue, greed and power." Farnsworth and David Sarnoff in writing The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television. Schwartz spent several years researching the lives of Philo T. … Schwartz not only provides a weapon to wield in the battle for survival, he brings a sense of balance and common sense to the natural selection of the electronic marketplace." But that is precisely what gives his work its value. He neither questions it nor defends it: He simply explains it. In reviewing the volume in Latin Trade, Andres Hernandez Alende wrote that "Schwartz does not focus on economic Darwinism from an ethical perspective, but rather as a tangible reality. I mean, who ever heard of allowing prices to fluctuate freely with supply and demand? That just plays bloody hell with spreadsheets and projections, right? Well, if you don't do this, somebody else will and will eat your market share before lunch, Schwartz asserts." Lewis Perdue wrote in Barron's that Schwartz provides "some tantalizing case histories and analysis, some of which are mind-boggling. … I particularly liked how each chapter included examples of different organizations that had their own twist on implementing the chapter's designated strategy-and not always successfully, either." In an EContent review, Deborah Lynne Wiley called Schwartz's writing "excellent. Although the book is aimed at commerce on the Internet, it contains relevant information for marketing a broader range of bricks-and-mortar businesses. ![]() Each of the chapters ends with a survival guide that reviews the lessons learned. Schwartz continues his investigation into making money on the Web with Digital Darwinism: Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy. "While Schwartz's book isn't a how-to, it is fascinating reading," wrote John Frazer Dobson in Computer Shopper. He provides case studies about Web sites of a range of businesses, from Playboy, to Saturn, to in demonstrating that there is more to building a successful site than getting hits. Schwartz offers a history and review of the way in which the Web works and demonstrates that there is no guarantee that the usual business marketing methods will be successful with the newest medium. In addition to contributing to magazines and newspapers, he has written a number of books, including Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web. Schwartz is a journalist whose specialty is technology. The Last Lone Inventor: A Tale of Genius, Deceit, and the Birth of Television, HarperCollins (New York, NY), 2002.Ĭontributor to periodicals, including the New York Times, Wired, and Technology Review. Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web, Broadway Books ( New York, NY), 1997.ĭigital Darwinism: Seven Breakthrough Business Strategies for Surviving in the Cutthroat Web Economy, Broadway Books (New York, NY), 1999. Editor for Business Week.ĪWARDS, HONORS: (With Business Week team) National Magazine Award and Computer Press award Computer Press Award for Webonomics: Nine Essential Principles for Growing Your Business on the World Wide Web. ![]() ![]() (computer science).ĪDDRESSES: Agent-c/o Author Mail, HarperCollins, 1350 Avenue of the Americas, New York, NY 10019.ĬAREER: Journalist and author.
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